Genuine communication is the anecdote to iBuying Wed, 16 Oct 2019 16:40:19 The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it's up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying. read more»
How to build a track record by knocking on doors Wed, 16 Oct 2019 16:06:32 When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn't have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here's how that lead to success. read more»
Smart-home tech for agents: Aeotec Sensors Wed, 16 Oct 2019 15:56:26 In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, Aeotec Sensors. read more»
Video marketing, staging matter more than ever for luxury listings Wed, 16 Oct 2019 13:24:23 At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a "requirement" these days, and her co-panelists said that staging is a top priority to create an emotional impact with buyers. read more»
Agents should strive for authenticity in social media Wed, 16 Oct 2019 12:43:23 "It’s really important to present yourself and your personality," Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. "They can tell if it's authentic." read more»
What’s the key to ending chronic homelessness? Better data Wed, 16 Oct 2019 11:40:35 According to Community Solutions, the key to ending chronic homelessness is real-time data aggregation and tracking that enables communities to make smart, quick decisions. The nonprofit's Built for Zero program helps local agencies transform their databases from statistical wastelands to a treasure trove of rich, by-name data. read more»
How to modernize the MLS Wed, 16 Oct 2019 10:59:21 New companies are using a combination of money, technology and data to deliver consumers an experience that is efficient, certain and convenient. And the clash between old and new is creating tribalism amongst players vying for the top of the heap. Not surprisingly, the MLS finds itself squarely in the middle. read more»
Pulse: How do you overcome ‘You haven’t sold any houses in our area’? Wed, 16 Oct 2019 7:28:32 Real estate agents handle countless objections from clients and prospects in their daily course of business. We want to hear yours. Take this one-question survey to share your top objection handler for sellers who are concerned about experience. read more»
