Mark Fowler
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Real Estate News
Genuine communication is the anecdote to iBuying
Wed, 16 Oct 2019 16:40:19
The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it's up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying. read more»

How to build a track record by knocking on doors
Wed, 16 Oct 2019 16:06:32
When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn't have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here's how that lead to success. read more»

Smart-home tech for agents: Aeotec Sensors
Wed, 16 Oct 2019 15:56:26
In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, Aeotec Sensors. read more»

Video marketing, staging matter more than ever for luxury listings
Wed, 16 Oct 2019 13:24:23
At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a "requirement" these days, and her co-panelists said that staging is a top priority to create an emotional impact with buyers. read more»

Agents should strive for authenticity in social media
Wed, 16 Oct 2019 12:43:23
"It’s really important to present yourself and your personality," Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. "They can tell if it's authentic." read more»

3 things Justin Bieber did wrong that a Realtor would nail
Wed, 16 Oct 2019 12:21:34
Beverly Hills agent Jade Mills highlights the many reasons that Justin Bieber's bid to sell his home on Instagram is doomed to fail. read more»

What’s the key to ending chronic homelessness? Better data
Wed, 16 Oct 2019 11:40:35
According to Community Solutions, the key to ending chronic homelessness is real-time data aggregation and tracking that enables communities to make smart, quick decisions. The nonprofit's Built for Zero program helps local agencies transform their databases from statistical wastelands to a treasure trove of rich, by-name data. read more»

Data, honesty key to giving sellers realistic expectations: Gary Gold
Wed, 16 Oct 2019 11:23:15
Today's sellers may have done their own research and come up with their own prices, so it's up to agents to manage expectations and gently deliver reality. read more»

It’s getting even harder for African American families to afford homes
Wed, 16 Oct 2019 11:00:22
The typical African American family could afford just 25 percent of the homes for sale last year, down from 39 percent in 2012, according to a new Redfin study. read more»

How to modernize the MLS
Wed, 16 Oct 2019 10:59:21
New companies are using a combination of money, technology and data to deliver consumers an experience that is efficient, certain and convenient. And the clash between old and new is creating tribalism amongst players vying for the top of the heap. Not surprisingly, the MLS finds itself squarely in the middle. read more»

The luxury market ‘is doing just fine’ — even amid shrinkage
Wed, 16 Oct 2019 10:48:17
Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. read more»

Curious about feng shui? Juwai executive shares the basics
Wed, 16 Oct 2019 10:43:07
Although feng shui is more than 3,000 years old, some Westerners are still mystified by the practice. Juwai exec Georg Chmiel shares what you need to know. read more»

Luxury agents need to be ‘smarter than the internet’
Wed, 16 Oct 2019 10:06:28
Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. read more»

Opendoor CEO shares his vision for real estate agents
Wed, 16 Oct 2019 9:22:16
Opendoor CEO Eric Wu said he thinks the role of agents will change significantly — while musing that "it's good to be hated" by some agents. read more»

Should buyers be informed this was John Wayne Gacy’s address?
Wed, 16 Oct 2019 8:34:38
Police found 29 dead bodies on land where this property was built, but under Illinois law, owners are not required to disclose such details. read more»

Developer gets 25 years for ponzi scheme that preyed on elderly
Wed, 16 Oct 2019 8:02:52
Robert Shapiro's Woodbridge Group reportedly promised low-risk investments with high-risk returns, but instead, the money was shuffled into shell companies. read more»

10 ways real estate agents fail
Wed, 16 Oct 2019 7:47:33
Success in real estate requires a particular mindset, especially when life throws curve balls. read more»

Pulse: How do you overcome ‘You haven’t sold any houses in our area’?
Wed, 16 Oct 2019 7:28:32
Real estate agents handle countless objections from clients and prospects in their daily course of business. We want to hear yours. Take this one-question survey to share your top objection handler for sellers who are concerned about experience. read more»

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